App For Merchants To Tout Green Practices And Run Targeted Promotions
Consumers often cannot distinguish good products from bad because of inadequate information and suspect marketing. Our app would allow merchants to provide credible information about their green products and sustainable business practices and run promotions that target consumers based on personal purchase activity. The consumer would register with this app using their personal credit card. The app would connect consumers to these promotions and to each another, creating an online ecosystem for collaborative consumerism.
For a consumer, this app could be like a UPromise for green practices, a plugin for your web browser. For a merchant, this app could help them create, schedule, and publish promotions and then collect metrics on the consumer response.